Published August 17, 2007 by
Operating your business goes beyond a firm handshake and following up on phone calls. You need to build a business relationship and build trust. At some point you will need to purchase a gift. This, in itself, is a challenge. What exactly is an appropriate gift? What are the rules of corporate gift giving? What kind of message do you want to convey? Corporate gift giving is serious business. It needs to be done properly, politely and be politically correct.
Proper gift giving can strengthen your relationship, build trust, increase loyalty and stimulate referrals. You can enhance your image with an impressive gift and set yourself apart from the crowd.
When gift giving is done incorrectly, it can deteriorate the rapport you once had, enrage an already upset client, jeopardize any future business or referrals and worse, create a lack of respect among your colleagues.
Gift giving etiquette should be understood or serious consequences will result. These etiquette guidelines will ensure you become a successful corporate gift giver.
With all the challenges facing us on a daily basis, we can't afford to destroy a business relationship due to lack of basic gift giving etiquette. These simple guidelines will build your business relationships and strengthen your employee loyalty.