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Category: Data

Who is more generous with Friends & Family? Trump or Clinton supporters?

Published October 17, 2016        by Matt

If you support Trump or Clinton, you'd probably use some tough words to describe the other side.  But which one would you call more generous? We analyzed 10,000 orders and discovered interesting differences in how generous Trump Supporters and Clinton supporters are with their own friends and family. Over the past twelve months, 30,000 people have shopped with us from all over America. We wanted to find out if one side was more generous than the other. We looked at gifts sent from the “most Trump” and “most Clinton” states to see if there were any clues. Boy, were we surprised. After tallying over 10,000 orders, we discovered Trump leaning states  spend 21% more on gifts to their friends and family.  Which is ironic because Trump states tend to be poorer.  (We adjusted our Read more